Ranked 2nd on eMarketer’s list of the most consulted information sources by globally reputable companies and corporate end users, white papers, a British-based term typically used later across the globe, count as a cornerstone for almost every ascendant firm or pioneer corporations. Nevertheless, there are abundant forms of white papers through which companies might cite prosperity and substantial growth.
E-mail marketing white paper
Based on a survey of different shapes of influence that big business parties aim to apply on their customers, e-mail marketing was absolutely found one of the fastest, affordable and most effective methods tracked by market leaders today. Business consultants claimed an average return of investment (ROI) of $38 for every $1 spent. None the less, one of every five companies claims a 70:1 or higher ROI proportion. That being said, the role of e-mail marketing is no longer a mystery to business establishers.
Marketers today seem to be more perceptive of how tactical it is to pick e-mail marketing as a leading choice to enhance their revenues. The same survey clarifies that only 12% of marketers that do mind e-mail marketing, rated their companies’ performance as “basic” which is 10% less than the previous year’s 22%. 78% of e-mail marketers would rather rate their companies’ performance as “average” or “excellent” compared to the 70% of the previous year. Well, numbers never lie!
Lead generation white paper
With the awareness of today’s marketers on how influential it is to identify and cultivate their prospective future customers, lead generation white papers have become prominent more than ever.
In spite of the great importance of business-to-business (B2B) campaigns, business-to-customers is, as well, an indispensable matter for those who eye business remarkableness. Lead generation is all about initiating a long-term conversation with your future customers. Sometimes misunderstood, lead generation is not only about sales. It’s more of building a bond of mutual trust with your audience. Lead generation could actually exist in multiple forms starting off classic techniques like cold calls where calls are made to a definite slice of audience and asking them for other referrals in case they are interested in the company’s product. Another recent technique is, as expected, linked to sharing contents through various social media posts and activities. The type of the product does play an important role in specifying the techniques to be followed by a company.
Online marketing white paper
As for fresh business founders, writing an online white paper could likely cut short many years of hard work to come. Constructive and creative ideas before publishing the white paper would help marketers get their audience at the ready. Plus, it never has to come out all at once. It’s always preferred to publish a landing page one week or two before publishing the white paper as a whole. Having an intact distribution plan and promoting the paper through a series of relevant posts also look like very sensible tactics. Marketers would also prefer to invite experts to their blogs and get reviews from their audience in order to become more linked to them. Only by then, a perfectly designed white paper would create a good buzz!